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The Rise and Fall of Harley-Davidson: Surviving Wars and Crises, But Not Gen Z

Dive into the captivating story of Harley-Davidson – from its humble beginnings in a shed to becoming a global cultural phenomenon that has weathered wars, economic downturns, and the relentless march of time.

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The History of Harley-Davidson: From a Shed to an Iconic Brand

Hello everyone! Today, we're going to talk about a true icon of American industry, a brand that evokes a storm of emotions and debates – Harley-Davidson. Even if you're far from the world of motorcycles, you've definitely heard this name. Big, loud, heavy – these bikes have become synonymous with America, freedom, and, let's be honest, a certain lifestyle. They say that in the US, you're not really a biker at all if you haven't ridden a Harley at least once. And, frankly, there's some truth to that. The history of this company is a real blockbuster that could be the basis for a dozen Hollywood films. They've been through two world wars, the Great Depression, the 2008 global financial crisis, survived being acquired by a company that made bowling lanes, and even became the subject of one of the funniest episodes of "South Park." And yet,

The Birth of a Legend: From Russian Migrants to the American Dream

Let's start with one of the most popular myths that circulated among bikers in the post-Soviet space in the 90s. It was said that Harley-Davidson was founded by Russian emigrants Kharlamov and Davydov. It sounds patriotic and pleasing to the ego, of course, but, alas, reality turned out to be much more prosaic. In reality, the company was founded by four Americans of British descent: brothers